People · London
Guy McGlashan, CEO of W1M
A calm, directed business portrait of Guy McGlashan, CEO of W1M, created to work naturally across company, editorial and professional channels.
The project
The portrait sits within a broader portfolio of executives, founders and teams photographed in offices and on location. The approach is calm and directed without forcing the subject into an unfamiliar pose.
A strong corporate portrait has to work at several scales, from a profile image to a press feature, while staying recognisably human.
