Commercial · Edinburgh
H&M St James Quarter: Commercial + retail photography
Commercial photography for H&M at St James Quarter in Edinburgh.
The project
Retail photography has to do more than record a shopfront. The image set needs to show the overall customer experience, the brand language and the details a marketing team can reuse across press, web and social channels.
The St James Quarter setting makes this a strong example of location-aware commercial work in central Edinburgh, with lighting and viewpoints controlled around a live retail environment.
