John Need

Pangborn Science Sensory Symposium

Pangborn was amazing. I was at the event for a day and learned so much about how and why we are so influenced as a consumer based on our senses alone. We are influenced, even if we are not aware, it’s a science. Here’s a shot of the 1162 delegates at the EICC with Nathalie Martin from Nestlé on the distant stage.